There has been a doctrine built, called the Love of God, or God is Love and loves all.  It is not founded in Scripture or God inspired but is man-made and promoted.   While God is who gives love to us, so that we may also love, this is not the gospel or the foundation of our faith in Jesus Christ; 1 John 4:19.  You will not read anywhere in the New Testament the early church promoting God’s love to the unbelieving world to sway them to believe.  What was proclaimed is our need to repent of our sins, and believe on Jesus in His work on the cross so we be saved from Gods wrath against all sin.  It is only when you are on the inside – which are those who have experienced His redemption, do you begin learning and understanding God’s love for us.  We then are motivated to begin to love what He loves and hate what He hates – by the living relationship we have entered through His Spirit.  In this love, we go out and share the Gospel of Jesus Christ to the lost around us who are the outsiders, those not yet found in His love.  For they must be told that they are on the road to hell, and need a Savior.  They must know that they will die in their sins if they continue as they are.   For us on the inside, we love our neighbors as we do our own selves – in our deeds, as Jesus Himself has commanded us; Matt 22:39 and we must understand this is a command and not the gospel.  It is not our mission, nor has God ever given it to us, to proselytize to the world – God’s love – as the message and focus.  Our job is to be witnesses with our very lives of His love, and to go out and proclaim the Gospel of Jesus Christ, in His love and grace.   When we go out in our own man-made gospel, it easily becomes a social gospel, and well, not the gospel at all, but a program.  It will certainly fill a very real need, but is not what Jesus commissioned us to do.   The early church did not send out missionaries to distribute goods to the poor to witness God’s love to them – as His gospel.  Jesus in fact told those he sent out 2 by 2 to not take anything with them, and that they depend upon the good will of others for their provisions; Matt 10:5-15.  We as believers and Christians need to be a giving and generous people and help wherever we can for this is our duty but see it as being our disposition rather than our message.  As we live according to what we are called to live, which is an obedient people, the world will take notice of us, so that they will better hear why we live how we do.  I believe that there is an imbalance in the doing good for the lost world vs proclaiming the Good News, which means we must also speak of the bad news – the reality of eternal death for those who will reject Jesus Christ.   This message causes quite a stir – but not among the unbelieving, sadly.  The fight is to convince the believing that this is the message we must proclaim for many lives depend upon it and to quit using props to lure them in! Yes do good!  For the sake of being good, but do not call it proclaiming the Gospel.  Jacob was able to serve his brother Esau, what looked like the need – but it costed Esau greatly; Gen 25:29-34.  At the time Esau only was seeking his physical need and gladly took what was being offered, but it would soon be discovered that he had lost his very birthright as first born – there was a greater need we all have, our spiritual standing, our birthright, before God.  And this is greater than any soup kitchen could ever offer anyone.

“Go into all the world and preach the gospel to every creature.  He who believes and is baptized will be saved; but he who does not believe will be condemned.  And these signs will follow those who believe: In My name they will cast out demons; they will speak with new tongues;  they will take up serpents; and if they drink anything deadly, it will by no means hurt them; they will lay hands on the sick, and they will recover.”  Mark 16:15-18

See also:  What is the Good News Anyways?      We Must First Be a Disciple Before We Go Out To Make More